WC Media Clients

Wild Cards has successfully partnered with a number of satisfied clients; covering a broad range of industries including corporate, small business, associations, federal and provincial governments, and not-for-profit organizations.

  • Aboriginal Affairs and Northern Development
  • Alberta College and Association of Chiropractors
  • Alberta Dental Association and College
  • Alberta Government – Culture & Community Branch
  • Alberta Government – Seniors
  • Alberta Government – Alberta Human Services
  • Alberta Government Services
  • Alberta Health and Wellness
  • Big Brothers Big Sisters Canada
  • Call2 Recycle Canada
  • Capital Pontiac, Buick, Cadillac, GMC
  • City of Edmonton – Corporate Communications
  • City of Winnipeg – Elections
  • City of Calgary – Elections
  • City of Chatham-Kent
  • Citizenship & Immigration Canada
  • College of Registered Dental Hygienists
  • Community Services (Foster Parents)
  • Culture Festivals – Saskatchewan
  • Edmonton Eskimo
  • First Nations University of Canada
  • Government of Alberta Environment
  • Government of British Columbia – Seniors
  • Government of Ontario – Health
  • Heart & Stroke Foundation
  • Hire a Student/ Embauchez des étudiants
  • Human Resources and Skills Developments
  • Investment Industry Regulatory Canada
  • Mount Royal University
  • MS Society – Alberta
  • Musée Heritage Museum
  • New Brunswick Dental Society
  • Office of the Privacy Commissioner of Canada
  • Ontario Ministry of Healthy Promotions 
  • Agriculture for Life
  • Alberta Health Service
  • Alberta Motor Association
  • B.C. Climate Exchange
  • Canadian Cancer Society
  • Canadian Health Network
  • Capital City Savings
  • Capital Health
  • CBC Radio-Canada
  • Child Find
  • Children’s Services
  • Climate Change
  • Edmonton Police Services
  • Fisheries & Oceans Canada
  • Health Living (Seniors)
  • Ombudsman
  • MS Society
  • National Gallery of Canada
  • Percival Ford Lincoln
  • Pizza 73
  • Royal Alberta Museum
  • Spruce Meadows
  • University of Alberta
  • University of Victoria
  • Saskatchewan Centennial
  • Saskatchewan Environment
  • Service Alberta
  • Public Safety Canada
  • Travelodge Hotel
  • United Nurses of Alberta
  • University of Alberta
  • Westin Hotel
  • YMCA

Case Studies

Click on the links below to see case studies on a few of our clients.

Environment Saskatchewan - Bilingual Bookmark Campaign: Student Network

Financial Consumer Agency of Canada - Post-Secondary Network

Canadian Centre on Substance Abuse - Grade School Network

Pizza 73 - Public Library Network

Public Safety Canada - Public Library Network

Language Portal of Canada
Bilingual Bookmark Campaign: Student Network

Client Testimonials

“I am confident in the effectiveness of Wild Cards and am proud to say that I have worked with this company since its inception – not only in my current capacity but also in previous marketing positions with other cultural organizations.”

“I have always found C.E.O, Maureen Mackay to be very easy to work with – accommodating, prompt and professional. Having used both the postcard distribution system and marketing via bookmarks across the public library network, we have seen an excellent return on investment. Their audience is our audience and so it’s a perfect fit.”

“This is an excellent way to effectively create awareness and drive attendance to the Museum. Recently, we utilized Wild Cards for our Museum Memories campaign and also as a means of promoting a number of our feature exhibitions. At present, we have 50,000 bookmarks in Edmonton libraries as a means of targeting parents with young children for our newest family-friendly exhibition, Pattern Wizardry.”

“It is my pleasure to recommend Wild Cards to you today!”

Deborah Andrews, Head, Community Relations
Royal Alberta Museum

“The media placement WC Media offered in public libraries resulted in the greatest redemption rate for our program. It exceeded direct mail, e-mail blasts and other forms of advertising. In fact, more than 50% of the tickets redeemed were driven through the library bookmark and due date / till tape receipts that we embarked upon with you.”

“We are proud to have worked with your organization for two consecutive years and plan on proceeding with an additional campaign in 2016 based on strong results.”

“The bookmark and due dates / till receipts have proven to provide us with an important and effective channel in reaching families across North America.”

Len Rhodes, President & CEO
Edmonton Eskimos Football Club

“From the first time we met you, I thought the Library Bookmark concept would be an awesome way to reach families in a unique way at an unexpected place. I had very many positive comments when people saw our 'Student Voucher Bookmarks' in libraries around the Edmonton area. Also, I am very sure it was one of the contributing factors towards the Eskimos having great attendance that day.”

“I would recommend Wild Cards to anyone looking for an 'out of the box' way to reach people that can be a challenge to reach.”

Joseph Wuest, Director of Marketing
Edmonton Eskimos Football Club

“I am getting great feedback from front line staff about the current Government till tape campaign and that our members are most impressed in this innovative partnership and they appreciate getting the information about the activity tax credit through an agency (the Library) in their community – it adds a talk to me ”where I live” component to this tactic. Great work!”

Ingrid Keuper Dalton, Manager, Marketing and Community Development
Mississauga Library System, Mississauga ON

“We will certainly use this form of promotion the next time we have the opportunity. They look great, get the message across, are unique, distinctive and functional. We are getting very positive responses as well.”

“Thanks very much”

Mark MacMillan, Senior Manager, Communications
Ontario Ministry of Finance

“For the past 7 years, we have used Wild Cards for many of our Ministry’s campaigns (Fire Awareness, Anti Idling, GoGreen) and we are extremely happy with the success of the advertising. The service and the product were second to none. What better way to reach the public all throughout Saskatchewan but through a library!”

Andrea Busse, Production Manager
Saskatchewan Ministry of Environment

“Wild Cards, in particular the bookmark program, has been proven to be an effective means of getting our message out to youth and their families through the public libraries.”

Margery McLeod
Alberta Motor Association

“Wild Cards bookmarks made the difference. We have a hard time finding a way to reach parents province-wide. This campaign helped to increase the hits to our website by 44%.”

Kiann McNeil
Alberta Alcohol and Drug Abuse Commission

“Working with Wild Cards on the bookmarks was a pleasure – no hassles, simple and straight forward and great delivery reporting on their end. The bookmarks proved to be a valuable communication tool to convey our milk container recycling ‘Swish ‘N Squish’ message. Teachers were impressed with the simple, effective kid-friendly message delivered right into their hands. At the library level, the bookmarks generated phone calls to our office to learn more about our program. Overall, it was a great, effective experience.”

Roberta Windrum
Alberta Dairy Council Milk Container Recycling Program

“The excellent service that Wild Cards has provided truly enhanced the promotion of the National Aboriginal Day (NAD) celebration, which is on June 21st of each year. According to research, the most highly effective means of promotions is through bookmarks. It is our goal to increase the awareness of NAD and Wildcards is truly instrumental in our successful campaign.”

Heather Poitras
National Aboriginal Day

“Wild Cards bookmarks made the difference. We have a hard time finding a way to reach parents province-wide. This campaign helped to increase the hits to our website by 44%.”

Kiann McNeil, Marketing Consultant
Alberta Alcohol and Drug Abuse Commission, Edmonton, Alberta

“In a world where consumers are inundated with advertisement this is a useful, simple marketing means.”

Kelly Kowalchuk
West Edmonton Mall

“I am glad to hear that the libraries were excited about the bookmarks. We managed to have an increase in website visits as a result of the campaign.”

Terry Robert
BC Climate Exchange