Language Portal of Canada

Bilingual Bookmark Campaign: Student Network

Following the success of previous national campaigns, The Government of Canada chose Wild Cards to deliver a campaign tailored to meet the following specific marketing requirements:

  • to showcase Canadian expertise in the area of language
  • to disseminate and promote language resources developed in Canada
  • to help Canadians in both official languages
  • to support and promote bilingualism

Strategy

Educate university and college students and professors on the availability of this free online resource; Target populations actively using written and oral language resources.

Results:

150,000 bookmarks featuring the Language Portal of Canada web site were delivered directly into the hands of students and professors of post-secondary institutions across Canada.

Case Studies


Click on the links below to see case studies on a few of our clients.

Environment Saskatchewan - Bilingual Bookmark Campaign: Student Network

Financial Consumer Agency of Canada - Post-Secondary Network

Canadian Centre on Substance Abuse - Grade School Network

Pizza 73 - Public Library Network

Public Safety Canada - Public Library Network

Language Portal of Canada
Bilingual Bookmark Campaign: Student Network