PIZZA 73

Public Library Network

Following the success of their previous campaigns with Wild Cards, PIZZA 73 again chose to promote their online Hot n’ Fresh menu through our library networks with their new “Feed Your Imagination” promotion.

Objectives:

To Drive families to their web site; Increase web traffic; Promote their online delivery service; Increase the number of registered online users.

Strategy

To target the large number of families and youth attending public libraries; Create a campaign that ties in with the libraries by focusing on the importance of food and nutrition to optimize learning

Results

While specific research will not be disclosed, it is confirmed that communicating their message to the highly targeted audience in our public library network was very successful. Advertising within such a respected environment led to an impressive increase in traffic to the PIZZA 73 web site and consequently in the number of their registered online users.


Case Studies


Click on the links below to see case studies on a few of our clients.

Environment Saskatchewan - Bilingual Bookmark Campaign: Student Network

Financial Consumer Agency of Canada - Post-Secondary Network

Canadian Centre on Substance Abuse - Grade School Network

Pizza 73 - Public Library Network

Public Safety Canada - Public Library Network

Language Portal of Canada
Bilingual Bookmark Campaign: Student Network