Exclusive Access to an Elusive Audience
In our hyper-connected, technology focused world, it would seem as if libraries wouldn’t be seen as a valuable resource. But this couldn’t be further from the truth.
According to research from the Library and Book Trade Almanac, Canadians borrow twice as many books from libraries than the total amount sold by bookstores. Given that bookstores outnumber libraries more than 3 to 1, this means the demand for books and other library services are only going up.
One of the most attractive features of many libraries is the access to the Internet. OCLC reports that 540 Canadian libraries that offer this service have had roughly 3.2 million Wi-Fi connections annually, giving library goers the ability to learn and interact with the world around them
Beyond borrowing books, movies, games, and music, library goers are participating in community-driven events, job and career training and personal projects. Each month, small business owners and employees use library resources more than 76,000 times for their needs. The Canadian Urban Libraries Council reports that public libraries host programs for 4,184,000 people each year, including 2,964,000 children. Whether you’re planning on advertising to new Canadians, families, or any other major demographic, you’ll find them at libraries across the country.
See what some library patrons have said below:

Young Family
“The library is important because it gives us the resources to expose
our children to many types of books and movies. We also attend the Make
a Space program regularly.” - Young Family

Seniors
“I go to the library to attend their senior internet training
sessions. I also take out their audio books and CD’s and because I am
visually impaired, I use their large print collection.” - Senior

Newcomers
“My family and I have accessed the public library English language
learning program. We are regular users. They also have books in our
native language which I share with my children.” - Newcomer to Canada

Indigenous Communities
“I go to the library in my community to discover what programs and services
are available to me that provide financial assistance for skill development
and job resources.” - Indigenous Youth

Outreach
“The staff saw me and wanted to help. You’re not alone or left
behind. I wouldn’t be here if it weren’t for the services at my public
library.” - Outreach Patron

Job Seekers
“I use public libraries all the time for employment issues. They
have resources on job hunting, resume writing, cover letter preparation,
career preparation, college/university programs, etc. They also have
free Internet access and computers to do job searches, submit online
resumes.” - Job Seeker