Office of the Privacy Commissioner of Canada

Production and distribution of automated due date receipts and dual bookmarks to a minimum of 1,500 libraries across Canada

Background

The mission of the OPC is to protect and promote the privacy rights of individuals. The OPC is committed to enhancing privacy protections for various groups such as, but not limited to, youth and seniors, through public education and outreach. Through their research, they’ve determined libraries as an important vehicle for reaching a number of their key audiences.

Objective

The OPC seeks to educate youth and seniors on privacy by promoting and distributing public educational messages using our network to public libraries across Canada. WC Media’s role will involve printing pre-approved designs, preparing the materials, and distributing them to our list of public libraries by courier who have agreed to distribute the materials to their patrons.

Task

Wild Cards provided a network comprised of a minimum total of 2,300 public libraries with adequate representation in each province and territory, including rural and urban areas. The database also showed the amount of English and French-speaking Canadians across Canada. The work involved printing pre-approved designs, preparing the materials, and distributing them to the supplier’s list of public libraries by courier who agreed to distribute the materials to their patrons.

 


Results

The campaign resulted in a total of 1.5M impressions of automated due date receipts, a reach of approximately 25,000 dual bookmarks, and a glowing testimonial from the client.

Testimonials

Anne-Marie Cenaiko – Office of the Privacy Commissioner of Canada

"We were thoroughly satisfied with our Wildcards automated due date receipt and bookmark campaign. Maureen was a pleasure to work with, and our campaign was implemented without a hitch. We were particularly happy to see letters from libraries expressing their appreciation for our privacy campaign. We look forward to working with Wildcards again."

Sylvie Thibault - Reseau BIBLIO de l’Outaouais

"As the Executive Director of the Réseau BIBLIO de l’Outaouais, I would like to acknowledge the success of the Office of the Privacy Commissioner of Canada's "Protect Your Privacy" campaign in the libraries of our network. This campaign, printed on rolls of thermal paper, has reached thousands of subscribers during the borrowing of library documents and interlibrary loan requests. Several subscribers took advantage of the computers available in the library to visit the Office's website. Library staff received many positive comments from citizens about the tools and information found on this website."

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